Animated Explainer Video: Creating Engagement to Clients

June 5, 2018

Animations

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What is an Animated Explainer Video?
Animated explainer video is this short video that is used to engage your audience both online and offline. In most cases the animated explainer video usually explains what you do, or what your company or product is all about. Many companies across the globe have utilized the power of animated explainer videos to simplify complex ideas and concepts to customers and prospects. This has helped them tremendously to both increase their sales and build their brand.

Big and small companies alike have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and offer. They have also seen an increase on their Return on Investment, increase in number of clients and prospects because of the responsive engagement the video are creating.

What is an animated explainer video and how is it produced? Just like I have pointed out in the sub paragraph above, these are short animated engaging videos that can be placed on a website. The animated videos can also be used for TV commercials to explain in a simple and effective way who you are and what you do.

There are several stages during which your highly converting explainer video will go through. Firstly the producers of the video need a highly converting video script written by a highly skilled copywriter. The copywriter must be able to synthesize your sales message or ideas into a 150 words script that will communicate your message clearly and to the point.

The video script is the most important element when it comes to animated explainer video because the script will either make or break the video. A good and quality video script must summarize the message within the one minute cap that is the standard duration for most videos. Nonetheless, most animated explainer videos have a range of 1 to 2 minutes in length and each minute is approximately 150 words when counted.

The copywriter must therefore ensure that the message to be passed must be within the 150 word count for a one minute video or so. The script must be written in such a way that the audience will be engaged awesomely when watching the video. The script must have a very clear call to action that will allow the viewers to take a given specified action after watching the video.

After ensuring that you have your well crafted and well written video script, then you need a voice over for your video. You can choose to have your own voice over produced by yourself or engage a professional voice over artist. I would rather recommend a professional artist to do the job simply because you may have the right script with the right message but a bad or poorly recorded voice-over may send the wrong signals to your audience.

After you have ensured that a good and high quality voice over is ready. The video producers then choose to have a storyboard created to visualize how the video will look like. In this case a talented storyboard artist with the appropriate skills to illustrate the video through the script is given the task of bringing your ideas to life.

The storyboard artist creates the video on a scene by scene basis for the approval of the client who wants the video produced. The approval of the storyboard by the client would mean that the video finally needs to be move into the final stage which is the productions stage.

The final video production phase would then begin after all of the other stages are completed. The stage would involve animating the video to match with the voice over. It may not just involve mere animation of the explainer video; every aspect of the animation must reflect the message to be passed and the engagement needed. The viewers must stick to the video to the end.

And after the final animated explainer video with the right format is produced, then it can be uploaded to YouTube or any other video sharing site to create more views. It can also be placed on a website on the landing pages of the website for the site visitors.

RealTouch Animation is an animation company offering world class animation skills at affordable cost. The specialty involves creating whiteboard videos, Motion typography and 2D cartoon animation.